Summary
The Lego World Cup 2026 collection featuring iconic football figures has launched in Australia, exciting collectors and football fans.
In-Depth Analysis
Lego has launched its official FIFA World Cup 2026 collection in Australian stores featuring minifigures of legendary players. Lego, FIFA, and Australian retailers are coordinating the launch ahead of the tournament. With Australia qualifying for the 2026 World Cup, football fever is building and Lego is capitalising on the excitement. Pre-orders sold out quickly at major retailers and Lego stores are reporting strong demand for the limited edition sets. Additional stock and exclusive Australian-themed sets are expected to arrive in stores by May ahead of the World Cup.
Public Reactions & Opinions
'The Socceroos better get their own Lego minifigure' and 'Already grabbed the Messi one before it sold out' are the enthusiastic reactions from Aussie fans.
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ESPN