markiplier iron lung

Film distribution was invented when there was one type of filmmaker: Someone who needed the system, moved through its channels, and arrived at the audience only after passing through its gatekeepers. It never considered someone who already had the audience, because how impossible. So when Markiplier financed, produced, directed, and distributed “Iron Lung,” which grossed over $50 million in theaters, he tried to bring its digital release back to YouTube, the platform where his audience was born and raised. As Markiplier said on a recent livestream, “You can’t just take a video and put it up on