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Amy Oldenburg, head of digital assets at Morgan Stanley, says client education โ not product design โ is the central challenge facing bitcoin adoption at the firm and across the industry.
Amy Oldenburg, head of digital assets at Morgan Stanley, says client education โ not product design โ is the central challenge facing bitcoin adoption at the firm and across the industry. Morgan Stanley launched its bitcoin exchange-traded product, the Morgan Stanley Bitcoin Trust ( MSBT ), into a market it believes is still in its infancy. At a panel on Wednesday moderated by Tyler Evans , Amy Oldenburg, the bankโs head of digital assets, spent the better part of an hour making a case for bitcoin that few clients have heard in full, and said that gap is the industryโs most urgent problem. โWe
